Most people do not consider networking as work-related and scheduled activity. They go to a networking event only if it fits into their schedule or they have nothing else to do. They attend, socialize for a bit, and walk away with no results. Sure, they might have had fun, but they could have had something more.

People should have a paradigm shift. Plan networking into your work hours. Go to a networking event with a work-related mindset. Make new relationships and build on old ones to plan business growth. It will give you different results as before.

Do you want to make your networking events Hongkong productive for your business? Follow these easy steps.

  1. Clarify your goals and desired outcomes.

Starting with the end in mind is ideal. It is best to know what you want to get out of the event before you even walk into the room. Set several goals. How many people do you plan to meet? How many appointments will you set? How many business cards will you collect? Have a purpose in mind. If you know what you want, it is easier to achieve it.

  1. Meet and talk to new people.

It is better if you go to a networking event either alone or with someone you do not know. It is easy to only talk to the person you came with. Break away from your comfort zone. Meet people and start new relationships. It will help you grow your network. When you meet new people at an event, make sure you let them talk about themselves. Listen well and take hints. If you connect well with them, you may be able to set an appointment before the event is over. People often choose to do business with people they know, like, and trust.

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  1. Collect cards than give them out.

No one wants a card that they did not ask for. Do not go around giving out your cards to others. It is better to get their card so you get to be in control of the follow-up. It is what is vital in a networking event.

  1. Have a structured working follow-up plan.

It should be something you can do over and over again even after the event is over. Consider connecting on social media. Add them to a customer relationship manager drip email campaign. You can also send a card and send them text messages. Be sure to ask for an appointment. At the appointment, ask for their business.

  1. Be yourself and enjoy.

Always be true to yourself. Look for people who like you for who you are. Do not try to be someone you are not so people will like you. Be yourself. You will enjoy it more if you are being authentic.

People sometimes dread networking events instead of looking forward to them. Visit and take it as a challenge. Follow the steps above and see what happens.